Met Atlanta

Carter Development, a real estate investment firm, bought the Metropolitan and gave it a new name — Met Atlanta. Met Atlanta is a historic warehouse facility providing local creatives and small businesses with studios, event space, and places to work.

Services: Brand Identity, Illustration, Photography, Print, Social Media
All event photography is original unless otherwise stated.

Client

Met Atlanta
Carter Development

Team

Dock B. Design

Role

Designer, Illustrator

Met Atlanta

Carter Development, a real estate investment firm, bought the Metropolitan and gave it a new name — Met Atlanta. Met Atlanta is a historic warehouse facility providing local creatives and small businesses with studios, event space, and places to work.

Services: Brand Identity, Illustration, Photography, Print, Social Media
All event photography is original unless otherwise stated.

Client

Met Atlanta
Carter Development

Team

Dock B. Design

Role

Designer, Illustrator

Be professional. Stay authentic.

Met Atlanta’s brand, even before its name change, was ill defined. It needed structure, cohesiveness, and clarity. With a new name and new management, Met Atlanta and Carter Development wanted a way to professionalize the facility without losing the creativity and unique personality of their tenants.

A solid foundation leading to a greater expansion.

With a goal to stay professional and creative, we started with a blank canvas that had the versatility to expand in different directions. We created a bold and identifiable logo that embodied Met Atlanta. The logomark’s simplicity and structure left room for creativity to thrive and take the front seat.

Let’s party.

As time passed, Met Atlanta sought to form a stronger and collaborative community within its own facility. To accomplish this, Met Atlanta hosted house parties and tenant exclusive events to bring people together for the opportunity to mingle and network. I created flyers for the events and parties that were advertised at the facility, through email, and on social media.

The first of many.

I created a flyer and t-shirt design for one of Met Atlanta’s first open events since its name change — Artoberfest. People visited artists’ studios, bought merchandise from small businesses and individuals, and saw a variety of murals from local creatives. The event, starting in the day and lasting through the night, pulled in over 100 people who came and engaged with the people that Met Atlanta houses.